SPEED-TO-LEAD FOR THE TRADES
We catch the leads your business is quietly dropping.
There the second a customer reaches out — even when you can't be.
No sales pitch. Watch the exact conversation your missed caller would have.
THE EXACT CONVERSATION
This is what your lead sees when you can't pick up.
No robot voice. No "press 1." Just a text that goes out the second you miss the call. Keeps the roof warm until you're off it.
-
Missed call → texted in under 60 sec → qualifies the lead → books the job → you get pinged.
Full conversation transcript
MISSED CALL
you're on the job, phone rings out.
UNDER 60 SEC
the text goes out automatically.
IT QUALIFIES
asks the questions your front desk would.
IT BOOKS
puts them on your calendar.
YOU GET PINGED
flagged to you as ready-to-talk.
Soon: try it yourself.
A live demo line where you call, hang up, and watch your own phone get the text back in real time. (Coming — for now, watch the simulation above.)
THE LEAK YOU CAN'T SEE
You're not short on leads. You're bleeding them at the front door.
You already paid to make that phone ring — the ads, the trucks, the reputation. Then it rings while your hands are full, goes to voicemail, and the next name on their list picks up. That's not a marketing problem. That's a front-door problem. And it's the most expensive one you've got.
IT'S NOT AN OPINION. IT'S TIMING.
The first 5 minutes decide the job.
0×
A lead you reach in 5 minutes is 100× more likely to connect — and 21× more likely to qualify — than one you reach in 30.
MIT Sloan / InsideSales.com Lead Response Study — Dr. James Oldroyd, 15,000+ leads analyzed.
0 hrs
The average business takes 42 hours to respond to a new lead. Your customer already booked someone else by hour two.
Harvard Business Review, audit of 2,241 U.S. companies.
0%
Lead quality drops 80% once you're past the first 5 minutes. Speed isn't a nice-to-have — it's the whole game.
Harvard Business Review lead-response research.
These studies are about every industry. They hit twice as hard in yours — your customer's already dialing a competitor 30 seconds after yours doesn't pick up.
NO APPS. NO ROBOTS. NO "PRESS 1."
It works the second you miss the call.
This isn't a robot pretending to be your receptionist. It's a text that goes out the moment you can't pick up — so the job stays warm until you're free.
01
They call, you're busy.
You're on a roof. The call goes unanswered like it always does.
02
We text back in under 60 seconds.
Automatically, 24/7. In your business's name, in a voice you approved — asking the same questions your best front-desk person would.
03
It books them, then pings you.
The lead lands on your calendar, and you get a text the second they're ready to talk. You show up to a booked job, not a missed one.
ONE SYSTEM. THREE DEPTHS.
Start where the leak is worst.
Every plan answers and qualifies every lead in under 60 seconds. The difference is how far down the funnel it follows them.
CORE
"Never Miss a Lead" — for a smaller book, or testing the concept.
- Instant SMS reply to every inbound lead — under 60 seconds, 24/7
- Missed-call text-back on every unanswered call
- Short qualifying conversation, in your approved voice
- Every lead + full transcript logged to your CRM
- One-page monthly report
Starts at $400/mo+ one-time setup
GROWTH
"No Lead Left Behind" — for a shop with real ad spend that wants every lead worked, not just answered.
- Everything in Core, plus:
- Multi-day follow-up for leads who go quiet (day 1 / 3 / 7 / 14)
- Direct calendar booking — qualified leads land on your schedule
- Web-chat widget on your site, same brain as the texts
- Hot-lead handoff — you get pinged the second a lead's ready to talk
Starts at $750/mo+ one-time setup
FULL PIPELINE
"The Whole Funnel" — for an established shop with volume ready to work the whole list.
- Everything in Growth, plus:
- Database reactivation — we text your cold leads from the last 6–24 months (often pays for itself in week one)
- Automatic review requests after a closed job
- Custom branching flows for your service mix
- Priority same-day support
Starts at $1,000/mo+ one-time setup
A part-time front-desk hire runs $1,500–$2,500/mo — and doesn't answer at 9pm, doesn't work weekends, and eventually quits. This starts at less than a third of that and never calls in sick.
The bar is simple: this has to make you a multiple of what it costs, or you shouldn't hire us. One saved job covers months of it. And if your lead volume doesn't clear that bar, I'll tell you on the call — not in month two.
Final scope and setup confirmed on a 15-minute call. No obligation.
— Keel
WHO YOU'RE ACTUALLY DEALING WITH
You get me. Not a call center.
I'm Keel. I build and run these systems myself — one at a time, by hand, tuned to your trade and your voice.
That's the whole advantage. The big platforms put you in a queue behind ten thousand other accounts. When something needs fixing, you get a ticket number. With me, you get a text back the same day — from the person who actually built your system and knows exactly how it works.
I'm taking on a small number of founding businesses right now, hands-on, at a founding rate — because I'd rather have a handful of trades I actually serve well than a client list I can't keep up with.
Same-day personal access — not a ticket queue
Built by hand for your trade, not cloned from a template
One person accountable — you always know who to text
LET'S GET THE SUSPICIOUS PART OUT OF THE WAY
You've been burned before. Fair.
It's a text message. When you miss a call, it sends one back and has a normal conversation to book the job. No robot voice, no gimmick, no app for your customer to download. If it ever sounds like a robot, I built it wrong — and I'll fix it.
There's a 3-month minimum. That's honest, not a trap — the system needs about 30 days of real leads before the numbers mean anything, and I'm not taking your money for a week and disappearing. After the first three months it's month-to-month. Cancel whenever it stops being worth it.
You do. Your number, your customer data, your CRM, your calendar — all yours, start to finish. If we ever part ways, you keep the keys. I don't hold anything hostage. Ever.
Never. No per-lead fees, no pay-per-contact, no shared leads sold to five of your competitors. One flat monthly rate. The leads are yours and only yours.
See the guarantee below. If it isn't catching leads you'd have lost in the first 30 days, you shouldn't be paying for it — and I'll make that right.
MY PROMISE, NOT A POLICY
30 days to prove it. Or we fix it — my problem, not yours.
Give it 30 days. If the system isn't catching leads you would have lost — after-hours calls, missed calls, forms that used to sit till morning — then it isn't doing its job, and I'll fix it or make it right. You took a chance on a founding operator. I carry the risk of proving it, not you.
I'm onboarding a handful of founding businesses this quarter — hands-on setup, founding rate, direct access to me. When those slots are full, the rate goes up and the personal setup gets harder to promise.
▸ CLAIM A FOUNDING SLOTA 15-minute call. We confirm it's a fit — or I tell you straight if it isn't.
Every missed call is a job with someone else's name on it.
Watch it catch one. Then let's put it to work for your shop.
NO LEAD GOES COLD.